Getting started in social media for business is a completely different way of doing business for many people. Yet when you stop and think about it, it’s not all that different than having lunch with a few of your friends or stopping at the local bar on the way home and kicking back with colleagues. You are being social, first and foremost.
Business just comes as a natural progression. Coupons, discounts and deals work once the relationship has been built. People would just rather do business with people they know.